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Before being able to use Zaraz, it is recommended that you proxy your website through Cloudflare. Refer to Set up Cloudflare for more information. If you do not want to proxy your website through Cloudflare, refer to Use Zaraz on domains not proxied by Cloudflare.
Zaraz relies on events and triggers to determine when to load the tools you need in your website, and what action they need to perform. The way you configure Zaraz and where you start largely depend on the tool you wish to use.
Every tool needs an action to work, and actions must have a trigger. A trigger can be based on an event, or a condition. A tool without actions will not do anything.
Some tools come with a preconfigured Pageview action, that uses the built-in Pageview system trigger. For example, when adding Google Analytics to your site, Zaraz will, by default, send page views whenever a page is loaded. Other tools might not use the concept of page views. These tools will require you to create triggers and define your own actions. Whatever the case, Zaraz is flexible and allows you to configure it for your specific use case or needs.
If you need to programmatically start actions in your tools, Cloudflare Zaraz provides a unified Web API to send events to Zaraz, and from there, to third-party tools. This Web API includes the zaraz.track(), zaraz.set() and zaraz.ecommerce() methods.
The Track method allows you to track custom events and actions on your website, that might happen in real time. The Set method is an easy shortcut to define a variable once and have it sent with every future Track call. E-commerce is a unified method for sending e-commerce related data to multiple tools without needing to configure triggers and events. Refer to Web API for more information.
Users and companies have developed plugins that make using Zaraz easier on specific platforms. We recommend checking out these plugins if you are using one of these platforms.
- Beetle Tracking ↗ - Integrate Zaraz with your WordPress WooCommerce website to track e-commerce events with zero configuration. Beetle Tracking also supports consent management and other advanced features